Do you remember when you used to use the Yellow Pages? Every few months a 30 pound book was dropped off at your front door, filled with hundreds of thousands of people who you didn’t know and thousands of businesses/services that you never needed or used. If you actually took the time to pick the phone book up off of your driveway or porch, you more than likely either kept it in the garage or in a cabinet under the sink in the kitchen. The truth of the matter is that even 5 years ago, yellow page ads in the phone book were probably a waste of money – and that fact is only magnified more today.
If you are a small business, you cannot afford to be spending money on a Yellow Page listing in a phone book. You need something that people will actually set eyes on and hopefully take immediate action. Over the last couple of years, local search engine optimization has grown in popularity and importance, and the great thing is – you don’t even need to have a website to be listed online. If you are a brick and mortar business, or a click and mortar business, you can benefit from local SEO. Here are some of the immediate benefits.
– No matter what, local search results appear above the regular search results, meaning that if a potential customer enters a query that triggers local search results; your company could have the first crack at getting that business.
– You can update your listing as often as you want. Do you have a sale going on this week? You can include that with your local listing – free of charge! Did your business move to a new location? Update the address with ease and avoid waiting until the next edition of the phone book comes out for customers to see your new address.
– Customers can find your business a lot easier. With a well optimized local listing, you can include detailed directions on where to go, where to park, etc.
Although the listing is free to create, in most cases, having an optimized and comprehensive local listing will take time and effort. If you are currently allocating budget, no matter how little, on Yellow Pages marketing, you should consider moving some or all of it to optimizing for local search. In most cases, paying a professional is more than worth the time and effort you would spend setting up the account yourself. Furthermore, having a professional SEO company create your local business account can increase the chances that potential customers will find you for relevant keywords and searches, creating more business for your company. The phone book is a dying source of information as more and more people search for local businesses online. Make sure your business is able to be found online.